Are you looking for ways to expand your company’s social media? Is your company’s target market under 25 years old? If not, do you want to start marketing to that age range? If you answered yes to those questions, you should start marketing through Snapchat! According to the article, Snapchat Beginner’s Guide: How To Get Started With Snapchat Marketing, 40.8% of users are under the age of 25 and the average user checks the app about 18 times a day and spends a total of 25-30 minutes in the app. As a 20 year year old, I can confirm that this is indeed true. Companies can really take advantage of these statistics and come up with clever ways to market their business to that age group using Snapchat.
What even is Snapchat?
Snapchat is basically an app that lets you share pictures and videos with your friends, but over the years, it has become so much more than that, and companies have started using it to market themselves. On Snapchat, you can take a photo, or video, and either send it to one of your friends, multiple friends, or put it on your “story” for all of your followers to see. At most, if you send a photo/video to someone, it will last for 10 seconds and then disappear into the deep dark world of the internet. Spooky right? Thats why their logo is a ghost, because ghosts are spooky. Yeah, that’s not true, I have no idea why their logo is a ghost. Always, if you post to your story, it will last for 24 hours and then disappear. This is why Snapchat is so different than other social media platforms, because their content only lasts for such a short period of time. Something else about unique about Snapchat is that posts aren’t edited like they are on Instagram or other social media platforms, they’re very raw and authentic. This is great for showing viewers the behind the scenes of your business. The only edits you can make on a post would be drawing on it, adding stickers and emojis, or adding a filter. Ok, wow, that was a pretty hefty definition, but there’s actually a whole lot more to Snapchat than just that. For a more in-depth definition, check out Snapchat’s website!
Now lets find out a few of the many ways you can use Snapchat to market your business.
Public Your Account
When you first download Snapchat, you account is automatically set to private. To change this you need to go to your settings, which you can do by clicking the red gear in the top right corner. Then you want to scroll to the “Who Can…” section and change “Contact Me” and “View My Story” to “Everyone”. Sharing location is up to you and you can chose whether or not you want your viewers knowing your location. It also could be a good idea to turn “See Me in Quick Add” on because it is an easy way to help get you more followers.
Another unique feature of Snapchat is that each account has its own specialized QR code. A QR code is basically just a code you can scan through Snapchat and it will let you add that person, take you to a website, or even unlock a special feature. This is a great tool when promoting your Snapchat because it gives customers an easy way to find you. Just make sure you post the QR code everywhere including on other social media platforms.
What to Post
Since videos are so short, you can use them to tell a story and build anticipation. You want to keep the viewer engaged, and a great way to do this is to incorporate coupons into your stories. Here are a few examples from the article The Ultimate Guide to Snapchat Marketing:
Something else the article mentioned was to partner up with another company, perhaps one very different than yours, and come up with a combined social media campaign.
Apparently advertising through snapchat is extremely expensive, but if your company has the money, go for it. According to the article Snapchat Advertising Costs- A Breakdown of Each Offering, the most expensive ads are Discover Ads, which cost $50,000 a day. These ads get premium placing, which is at the very top of the app on the discover page. The main reason why these are so expensive is because they get millions of views per day. If your company does decide to do this, they get their own story and can post whatever photos and videos they want.
The least expensive ads are geofilters, which can be perfect to use if your company is hosting an event. These ads start at about $5 and then the price will increase depending on how long you want your geofilter to last and where you want it to be located. To create a filter, you can do so through Snapchat’s website. They also have a bunch of templates already pre-made, or you can also upload your own.
Still not convinced Snapchat is right for your business? Here are some more stats from The Quick Guide to Using Snapchat for Business in 2016:
- Snapchat has about 26 million users in the United States.
- 77% of college students use Snapchat everyday.
- 58% of college students would purchase a brand’s product or service if they received a coupon on Snapchat.
There is so much businesses can do with Snapchat, this is really only the beginning of it. If this is something you want to look into, or if your business is already on Snapchat but you aren’t sure you’re using it correctly, I highly recommend checking out the articles I mentioned. Here they are again incase you’re lazy, like me, and don’t feel like scrolling.